Authenticity is what a modern consumer wants to identify with and to express in all facets of their life.

Julius Lumsden’s idea of empowerment and life message embodies this authenticity:

We may well have things in ourselves that we shy away from, or want redemption from. But, we learn to embrace them. The result allows us to embrace both sides of our being with courage and without shame

This attitude inspires others

This is my story as an artist, designer and visual/verbal communicator. It is the only place I design from and I am passionate about it. The designer is this brand’s story, and vice versa, they are synonymous